With almost 90% of online traffic finding a website by using a search engine like Google, Yahoo or MSN, it is easy to see that Search Engine Optimisation (SEO) has to be a major priority in your website strategy. If your website does not appear on the first page of search results, the chance of someone finding your website are low.
Artworking provides three levels of search engine optimisation as well as a Search Engine Optimisation Analysis Report. The report provides you with all the information you need to know relating to your website's search engine performance. Artworking can also analyse your competitors website(s) as well.
Search Engine Optimisation is not just one individual task to complete, it's a whole list and the better you do at each task the better your page position.
Content
Search engines crawl your website for words to incorporate into their indexes. If the right words are not there or the search engine cannot read them, then you not going to be on top of a search engine results page.
Knowing the right keywords to optimise
Some keywords or phrases are less competitive than others. Optimising your web pages to less competitive search phrases will give a better chance to be ranked number one.
Page Rank
Google ranks every page it finds from 0-10. New sites Google finds get ranked 0, whilst very popular website can get a Page Rank of 10.
Page Rank can have the biggest influence on your website results page position.
The higher your website ranks, the better it will perform. The best way to improve your Page Rank is with inbound links. Not all inbound links are the same. Links from website set up purely as link exchanges have less impact but links from pages with a high page rank and a similar subject to yours, have more influence.
Website programming
Poor website programming obstructs search engines from indexing the keywords in your web pages. Utilising web-standard compliant code is an excellent way of avoiding unnecessary mark-up in your html. As well as the other added benefits it brings, for example, scalability, faster download speeds and easy to manage content.
Website Meta Data
Some say they are meaningless, other say they are the be-all and end-all of being number one on Google. They are both right. Meta data is meaningless if you do not have all of the above tasks working superbly. If you do, then Meta Data will take your search engine ranking to the next level.
To sum up what search engine optimisation is - it's doing all of the above really well. Sounds simple? Not really. To be number one on Google you need a search engine optimisation company that knows how to do each task superbly.
Artworking have
broken down our
Search Engine
Optimisation
Services into the
following four packages.
Artworking analyse your website and report how well your website is currently performing in all key optimisation tasks and it's current position on major search engines (Google, Yahoo, MSN and Ask).
Fill in our Search Engine Optimisation - Free Website Analysis Report form.
Includes Website Analysis Report plus:
After an initial consultation, Artworking restructure your websites' content and meta data, inserting where appropriate new keywords based upon the findings of the Website Analysis Report.
Includes all in SEO Package - Stage 1 plus:
Website Analysis Report of your competitors websites.
(See who is linking to them, what keywords they have optimised to.)
Reprogramming of all necessary code to improve search engine friendliness.
New pages created around targeted keywords and keyphrases
Inbound link campaign. Set-up of in-bound link generator.
Includes all of the above plus some more devices and techniques that cannot be divulged here.
To find out more about our Stage 3 SEO Package please click the button below.